Jacqueline Zenn is a marketing expert with Evus who specializes in digital strategy including copywriting, social media, SEO, and online advertising, with a particular focus on connecting clients with their audience in unique and unexpected ways.
While getting the timing of a new business just right depends on a whole host of outside factors – and most of them are out of your control as a founder – one of the best ways to learn is through the experiences of others. For better or worse, 10 cases are offered below for […]
The startups that succeed beyond their founders’ wildest dreams are the often the ones that hit the sweet spot between being too early and too late. When around 90% of all technology-based startups eventually fail, knowing where that sweet spot is and how to hit it might be the difference between living and dying in […]
So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance indicators. Naturally, you hope […]
We can agree that crowdfunding is certainly trendy right now, especially in the startup community. It’s easy to understand why. Getting funded by appealing to the public seems like an incredibly appealing funding solution for a myriad of reasons. In fact, both established business owners seeking cash to launch new products, services, or programs and […]
It’s relatively easy to have a great idea for a startup business. However, once you have that great idea, it is quite a bit more complicated to bring it through the stages of startup funding to fruition. Launching a business requires much more than a great idea – it requires discipline, time, dedication, and perhaps […]
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- App Store Optimization (ASO)
- Business Modeling
- Growth & Scale
- Market Research
- Marketing/User Acquisition
- Product Development
- Startup Formation
- Startup Funding
- User Research