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5 Ways Building An App Will Save Your Business

We have to admit the celebrity that annoys us all, Kim Kardashian, does do one thing right: THAT APP! Last June, Kim launched her game app which allowed her fans create their own online celebrity life, and by the end of last year brought in revenues around $74 million! While we don’t endorse wasting time […]

October 28, 2015 More
 

Why You Should Use Mobile Marketing

If you, your boss, or your fellow marketers have been on the fence about mobile or just haven’t been confident about jumping into a new marketing platform, we have information here that will turn that apprehensiveness into pure excitement. Mobile is more prevalent than you might think and if you haven’t started marketing through mobile, there’s no […]

August 7, 2015 More
 

Winning the App Attention War

Nielsen recently released an interesting app report that showed that the average American uses 27 apps in a month.  Depending on your point of view that can be a large or small amount.  Regardless, it helps contextualize the attention constraints that app business have to contend with.  Given that the average US smartphone has around […]

August 29, 2014 More
 

Krista Castellarin: Perception Is Truly Reality

Krista Castellarin was born walking fast, talking fast, and thinking fast in the small town of Yakima, Washington.  After she met her prince charming on Myspace.com, Krista relocated from Las Vegas to Edmonton, Alberta, Canada to marry Dwayne Castellarin. As a brand new immigrant to the country with no friends, Krista thought it was the […]

October 9, 2013 More
 

How to Get More Likes on Facebook – Infographic

Source: How to Get More Likes on Facebook

September 13, 2013 More

Marketing Your Startup: Post Launch

Marketing your startup is something I have incredible passion for. Living in the space of software development, I am constantly exposed dozens of new startup ideas weekly. It’s very energetic and very exciting. Ideas are everywhere and everyone has them, but coming up with an idea is only a small part of the process. Once […]

September 12, 2013 More

Mistakes in Startup Marketing

One of the most common mistakes I’ve seen is small businesses that spend money on marketing to drive people to their website, with little-to-no-thought put into how they’re going to convert that visitor into a customer once they’re there. A successful website must have a proper conversion strategy and they must be putting forth solid […]

April 8, 2013 More
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