Are the people using your app gaining real value from their time, or are they getting frustrated fumbling through different menus? Even though people may be using your app that doesn’t mean they enjoy it. Make sure to keep your eye on user reviews and rating these provide plenty of information and insight to your product. Be sure to include in-app messaging to get user feedback about bugs and crashes. You can then use that information to further enhance their experience.
Time is Money in the mobile app business and if yours takes too long to open you’re wasting their time. As the app developer, it’s your responsibility to make your loading experience as effective as possible.They should be able to open the app, load pages and make purchases with ease. If things take too long they could already be in the app store downloading your competitor.
Make sure to monitor how your current users find your app. Whether it’s through advertising, in-app referrals or organic searches. Any number of factors can lead someone to an application and it can be useful to know how you can best reach your target audience King’s aggressive paid advertising are what helped Candy Crush convert more than 20% of U.S. iPhone owners to active players of the game. Those are some impressive numbers if I have ever seen any.
Thank you all for sticking around for these KPI lists. Make sure to figure out which KPI’s are most important to your company. Keeping an eye on those can be all the difference in the world.