A great mobile design should communicate 3 things to a user:
1) What is this?
2) What is the benefit for me?
3) What should I do next?
“What is This?”
It’s very important to have your title or logo/image that answer this question. Seems pretty
basic, but it’s incredible how many apps can overlook this. Why, because we forget that we already
know, but the user doesn’t. Is it a registration form? A group organizer for twilight fans? Your
secret Justin Bieber Fan Club app? Tell users directly. Smart and simple is the solution. Don’t get too
descriptive or wordy. Nobody is thrilled when you whip out the old dictionary at a group event, especially not twilight fans.
“What’s in it for me?”
What can the user gain? It is better to show people what they will get, rather than tell them. You can
use a video, demo, example images, free trial … or a myriad of those things! The best answers to “what
is it?” can also tell you what you can get.
Example: We are a super network of Twilight Fans dedicated to sharing and creating all things Twilight!
That tells you what it is, and what you get. Make sure you’re saying what’s in it for the user, not why you
want them to register, buy, or click. Getting your users motivated and excited is very valuable.
“What Do I Do?”
As you can see, using your design, we have taken the user on a journey. First you get them to
understand what it is, then we motivate them to see more so their next action should be obvious!
Whether it’sIt can be something small, like “what do I click now?” or something bigger, like “how to get
started” or “what to buy next”. Either way, there are always a few possibilities. You just need figure out
what the users might need, and tell them how to achieve it!