Android dominated the smartphone market with a share of 82.8%. Samsung, the #1 contributor, had lower volumes QoQ and YoY. This comes in the midst of an underwhelming performance by its flagship releases, Galaxy S6 and S6 Edge. However, the Android share has seen a rise compared to 2015Q1, with strong growth in unit shipments by other players such as Huawei, Xiaomi and ZTE.
iOS saw its market share for 2015Q2 decline by 22.3% QoQ with 47.5 million shipments. Despite the seasonal decline, Apple enjoyed success thanks to consumers’ insatiable appetite for the larger screened iOS devices. The popularity of the iPhone 6 Plus continued in many key markets including China, where the overall smartphone market saw a revival in growth by 6.7%.
Windows Phone experienced a QoQ decline of 4.2% with a total of 8.8 million units shipped this quarter. Since its acquisition of Nokia in 2014, Microsoft has been revamping the product portfolio with Microsoft branded Lumia devices. But now that Microsoft has decided to take a loss on its Nokia purchase, the scenario for Windows Phone looks bleaker. Acer is a new entry into the top five in this segment. Most other vendors took a beating in shipments QoQ, with the exception of Samsung, which showed an 8.5% increase with its ATIV range of phones.
Blackberry OS, which saw a small increase in some regions, continued to decline in growth globally. The bulk of its volume shipments came from the Blackberry Classic.