Before you head into personas, check out user research for mobile app development!
Just to get them out of the way these things are not part of a good Persona:
Characters in your “brand story”
Stereotypes based on your experience
What Is a Persona?
Personas describe the motivations, behaviors, and goals of real people. Why do they visit your site? What are they looking for? What gets them excited? Etc. Your research data should provide all the information you need for your personas. Don’t write it if you can’t back it up, or else you’re just making things up. If you are then you’re a liar liar pants on fire.This can be a commom mistake!
Bad Persona Example:
Above average income and education
She can have one car and 1-2 kids
Outgoing and career-oriented, and tend to be right-brain thinkers
Good Persona Example:
Two areas of expertise. They visit often, constantly on a rush
They focus on collecting content to read on the weekends.
Shares social media mostly to Twitter and LinkedIn.
Public image is important
Why Persona A is bad
For UX, this profile is useless. It doesn’t allow you real information. What does a female between 25 and 35 need? It could literally be anything.
Why Persona B is good
This is useful because you have tons of info for use. They need certain types of social sharing and you know that filler content won’t be popular. Email subscriptions will be better than frequent notification since they are pressed for time. Since users don’t spend time on Facebook you can say no to a campaign.
The more personas you have the better!
Don’t try and support the Personas current behavior you want to guide them towards the a more valuable version of themselves. Remember not all users are alike. Make a few different behavior groups with different profiles.
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