You know how trends from the 80’s make their big comebacks. Some of you might remember when this music called Disco was popular. In the last few years it’s made its comeback in the form of modern raves across the country that we now call Electronic Dance Music.
Remember the video games in the 80’s like Moon Patrol, Super Mario Bros, and Contra? They all share a feature that has made a comeback in the last few years in the digital world, called Parallax scrolling. Game developers in the 80’s created these classic 2D side scrolling video games, and had the background images moving at varying speeds to allow the player to perceive the game as 3 dimensions.
This same concept has been applied digitally in the form of parallax site design where the background of the website moves at different speeds than other layers of the site for an eye catching visual effect that gives depth and pizzazz to a site’s appearance. It just looks really really cool!
This is a fairly newer technique being applied to design within the past 2 years. It was implemented more once html5 came out, and you can do a ton of cool things with this visually, through not only vertical, but horizontal animations. Everybody always wants their website to stand out and the best way to do that is through great design Parallax scrolling enhancing the design creativity of a site, and increases user engagement. This kind of technique can also help designers stand out amongst the crowd in their animation skills. Here is a resume that uses this parallaxing technique that would for sure stand out among the mundane and even got him hired at places like AOL and Fox 8 News! http://www.rleonardi.com/interactive-resume/
Why should you consider using parallax scrolling on your next site or landing page?
1.This kind of feature is very effective when used for online storytelling. One of the best examples of this can be found at http://everylastdrop.co.uk/
2. It allows you to guide users through your site. It also creates longer page visits by encouraging visitors to scroll through the entire page.
3. If you are creating a site specifically with a direct call to action you can visually lead your user to exactly what you want them to see and do. This kind of technique can take a landing page from being plain and simple, to innovative and impactful in getting across your message.
4. Lastly, You will be too cool for school. I guarantee you will get tons of compliments and praise for your awesome site design and have all the other kids wishing they were as cool as you!
Want more information on how we can implement this type of design to your site, have more questions, or just want to tell me how awesome my article was? Call 702-943-1832 or visit our team at Rastermedia.com.