In this article, we will focus on the key elements of research for mobile app development. The collecting of data can be a little like watching paint dry but provides great insight on your product.
Whether it’s before, during or after, collecting user research is crucial to the success of your mobile app development process. There is never a bad time to do research, just make sure to do it often. The most important thing to consider when doing research isn’t when you do it, it’s what you’re trying to learn from your users!
Subjective & Objective Research
Subjective research is usually your impression of something. An opinion or memory, not a fact. Questions about your favorite fruit, book or how many licks it takes to get to the center of a tootsie pop would all fall under this category. Objective research is based on a fact and can be proved. Questions asking how many downloads has our app received or how much time have you spent using it are great to ask. Sadly people don’t have perfect memories or else we would ask them these things ourselves. Instead, objective research comes in the form of statistics and measurements.
Research Group Size
This is another area in life where size matters. Whether your sample size is 100 to1,000 never give up an opportunity to increase those numbers. More people equal more data so the larger your group the better. Try to collect as much info as possible for your research even if it’s subjective.
You should have known this was coming. How do you expect to get answers when you don’t know how to ask questions? The questions are just as, if not more important than the info you receive. If you have bad questions you’re going to receive bad answers. There are 3 main types of questions you can ask to help you get the feedback you want.
These are great because they allow a large variety of answers. This also gives you all the feedback you can get. What Restaurants do you like to eat at?
These questions narrow the types of answers that a person can give but are usually phrased in a way that suggests the desired answer. What don’t you like about the horrible food at that restaurant? As you can see I am leading them to a negative answer to with my question.
Direct questions are always very forward. There is often a choice. Yes or no. this or that. Do you like guacamole? In this case, the answer is almost always yes!
For more posts in this the UX for mobile app development series, check out these links!