What is UX?
UX or user experience revolves around an individual’s emotions, behaviors and attitude about using a distinct product. Many people think a good User Experience is just about making the user happy, UX design or UXD is more than that. If not we would just toss in pictures of cats riding skateboards or funny BuzzFeed lists and be on our way. App developers must work together to create a cohesive experience. Their main goal is to make the user as effective and efficient as possible. It involves a lot of research to not only understand the user but to also solve their needs and the needs of the business.
When considering your UX design you want to keep two objectives in mind, the user and business goals. Aligning these together will create the ideal experience.
The user is always seeking out something. They are constantly on the hunt to fulfill their needs and wants because they are people. Between downloading a time wasting game while sitting at the DMV, stalking their favorite celebrity on Instagram, they desire something.
Every company has its reasons for creating an app or website. For the most part, it’s for increasing revenue. Some other reasons could be to increase brand awareness or to attract new customers. Your specific type of business goal is very important. Depending on whether you want to sell a product or create branding affinity, your strategy will be very different.
Being able to help the business benefit from the user reaching their goal is what sets great UXDs apart. If things are not aligned then users get what they want without helping the business or users don’t get what they want and there is no success for the business. Hulu makes money from subscribers and ads and customers get to view their favorite TV shows when they want, how they want. If they made you view 90 seconds of ads for every 40 seconds of videos, that company would see a quick death. Having to watch a few ads during the show is the price you pay for those exciting episodes of Arrow.